FIFFY is one of the leading names in baby products in Malaysia. With over 600 outlets and counters, FIFFY clothing and babycare products are easily available throughout the country.

FIFFY's focus has always been on providing the highest quality products at competitive prices. We are always keeping abreast with the latest trends and focus on having style, durability and value in all products.

Together with our extensive investment in research and development, we also do our utmost to ensure that our complete range of products is safe, hygienic and comfortable. Most importantly all our products are designed to be compatible with every mother and baby for easier post natal care.

Our Vision


Over the years, FIFFY has built a name for excellent service and top quality baby products. This is aligned with our objective to provide our customers with quality driven service and products of the highest standard.

With our commitment to service and quality, our vision is to be the leading manufacturer and distributor of baby products in the region and delivering value-added services to all customers.

Brand Value


FIFFY utilizes superior quality that's similar to that of top-branded baby apparel players. FIFFY takes pride in making the world a happier place for babies and parents. After all there is no greater love than a parent's love for his or her child.

FIFFY stresses on its range of baby accessories. It has always been FIFFY's philosophy to develop a long term relationship with its customers by producing baby products and accessories that are of value for money without compromising on its quality.