Being a worldwide independent arbiter of branding, this organization confers the world-acclaimed branding recognition to brands that have been selected as a Superbrand in each market that the brand operates in. Since its inception, this Organization has awarded the ‘Superbrand’ status to more than 5000 of the world's greatest brands.

Superbrands – an organization has a 12-year history in 16 countries, as an independent gauge of branding. It sets the benchmark brand development and positioning, the top brands identified in the international and domestic markets. The Superbrand council, an independence arbiter of branding based its judging of the nominees on market dominance, longevity, goodwill, customer loyalty and overall market acceptance.

Fiffy emphasizes on providing high quality and safety of baby products to our customers. We strive to continuously create excitement for its customers by providing exceptional value through our unique and innovative baby products.

Certificant of Superbrand (Malaysia) 2005